Zi Huai Shen, the creative director behind Hloipnee, has created a brand that stands out in the market. The name Hloipnee is a fusion of the line of Celine, the English name of the establisher, representing the initial thought of the establisher, and hope, symbolizing the future aspirations of the brand. This unique combination reflects the brand's commitment to quality and environmental care.
The design of Hloipnee is realized through a variety of materials including a bottle, tag, wrap, glass bottle, and pulp carton. The bottle measures 100*100*80 mm, while the box is slightly larger at 115*110*110 mm. The use of these materials not only ensures the product's quality but also its commitment to the environment.
One of the unique features of Hloipnee is its logo. The identification logo, a combination of light spots and letters, symbolizes the light of spirit leading the brand forward. This logo allows consumers to enjoy the products that have perfect fragrance tastes and purify spirit leading to relax. It also represents the determination of Hloipnee on positive and caring environment in the future.
The project started in June 2017 in Tainan, Taiwan. Despite the challenges of retaining unified brand recognition and the systemization of the series, the design team was able to make the product's features clear. This approach not only saved printing costs but also solved the problem of inventory.
The design of Hloipnee has been recognized with a Silver A' Packaging Design Award in 2020. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.
In conclusion, Hloipnee is a testament to Zi Huai Shen's commitment to quality, innovation, and environmental care. The brand's unique design and recognition from the A' Packaging Design Award highlight its potential to make a significant impact in the market. As consumers become more conscious of the environment, brands like Hloipnee are leading the way in showing how design and environmental care can go hand in hand.
Project Designers: Zi Huai Shen
Image Credits: Photographer Yu Hsuan Liu/ , Designer Zi Huai Shen, 2018
Project Team Members: Creative Director : Zi Huai Shen
Project Name: Hloipnee
Project Client: Zi Huai Shen